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About us
Our story
Since 1935, Breil has been offering unisex style steel watches and jewellery with an original design and exquisitely Italian character. When talking about Breil, one cannot help but think of an avant-garde brand, able to anticipate trends and dictate new style rules through surprising creations. At the turn of the 70s and 80s, Breil imposed itself on the market with the Manta watch collection. Innovative, projected towards the future and with a dual soul: on the one hand technique and performance, on the other aesthetics and style.
In the 1990s, beautiful women perfectly embodied the brand’s values and personality: strength, sensuality, boldness and primal instinct. Monica Bellucci, Shana, Carré Otis… all wore unmistakably masculine, sporty watches with a decidedly unconventional character, with which they formed an indissoluble bond.
Through the Manta collection, Breil speaks to both men and women and does so through a disruptive and memorable advertising communication that can be summed up in the claim “Toglietemi tutto ma non il mio Breil” – later “Don’t touch my Breil” – which has radically entered the consumer’s mind and common language.
In 2001, Breil launched its steel jewelry line, opening a new market for contemporary fashion jewelry and choosing a material never before used in jewelry as its main protagonist, fully consistent with the brand’s innovative spirit and its values of strength and boldness.
Essential and highly symbolic design and expert alternation of polished and satin surfaces give the market the new modern jewel.
Over the years Breil has experimented, innovated, dared.
It revolutionized the concept of steel jewelry through multi-wear jewelry. It proposed products in full consistency with its own DNA, the result of thorough research and rigorous design, perfectly recognizable because they are characterized by a unique essence.
In 2018 with New Snake, Breil goes one step further. New Snake is Breil’s iconic jewel because it perfectly embodies his disruptive character and represents him in a real and concrete way. The distances between the product and the wearer are definitively erased; both are intimately linked, to the point that the former comes to life only when the mysterious alchemy between the cold of the metal and the heat of the flesh arises.
Enveloping, sensual, fluid despite its nature, moldable in the hands to always be in perfect harmony with the person who chooses it. New Snake steel, offered in different colors, offers multiple wearing possibilities, just like the different personalities of the wearer. The steel of the new products, strong, colorful and light takes on a new definition: Steel Wear, the steel that dresses. The design is developed with the aim of offering the same watch or jewel to both women and men.
Today, Breil’s watch and jewelry collections are becoming extremely contemporary and redefining the brand’s home territory, its urban territory, that of metropolises illuminated by the thousand lights of the night and the glam that ignites its nuances.
In this context, women and men with strong personalities, rock souls, and free spirits move, ready to abandon safety and comfort to choose the most compelling and mysterious paths.
Accomplice men and women, free to express themselves, their character, their attitudes, without conditioning.