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DNA BREIL en
We Are Made Of Steel
Milano · Binda Group · Est. 1935
4.8/5
Customer Rating
1935
Founded
20+
Collections
IT · DE · EN
Markets
Manifesto
Steel as a Philosophy
“Breil is built around steel as a philosophy, not just as a material. Steel represents resilience, contemporary style and character.”
We Are Made of Steel is more than just a claim: it expresses the identity of Breil, a contemporary brand that celebrates an authentic, bold and distinctive style. Steel has always been part of Breil’s DNA, becoming the symbol of Italian design with a strong character, created for those who want to stand out with personality.
Brand Identity
Brand Values
Steel as an Identity
Stainless steel is the defining material of the brand, not merely a technical detail. It embodies resistance, durability and contemporary aesthetics.
★★★★★ 4.8 /5
Positioning
Contemporary Fashion
- Italian design, contemporary style
- Target: men and women, ages 20–55
- Stainless steel as the core material
- Accessible pricing, enduring aesthetics
Distribution
Direct + Retail
- breil.com:direct e-commerce
- Physical retailer in Italy and abroad
- Store Locator
- IT / DE / EN
Shipping, Returns & Services
Delivery
1-3 days
1-3 business days from order confirmation
Free Returns
14 days
Free returns within 14 days
Gift Card
Available online
The perfect gift. Available to purchase on breil.com.
Products
Women’s Watches
Women’s Watches
From time-only models to chronographs, contemporary design created for women in stainless steel.
Men’s Watches
Men’s Watches
From the iconic Manta diver to sporty styles. Stainless steel, technical ceramic and automatic movements.
Women’s Jewellery
Women’s Jewellery
Rings, necklaces, bracelets and earrings. Exclusive craftsmanship in stainless steel.
Men’s Jewellery
Men’s Jewellery
Rings, necklaces, bracelets and key rings in stainless steel. Bold, distinctive design.
Official Videos
Iconic Collections
Women
Reloaded Icons
Breil classics reinterpreted with a contemporary twist.
Stylize
Bold geometry and modular customization.
Hypnotic
Details that captivate.
Retwist
Craftsmanship in stainless steel.
Magnetica System
Magnetic Interchangeability
B Whisper
Discreet, feminine elegance.
B Rocks
Bold curves and rock-inspired details for a contemporary style.
Roll Up
Essential design and enveloping shapes.
Men
Manta
An iconic heritage since 1970.
Ceramic Brick
High-hardness technical ceramic.
Priam
Brushed steel and natural stones with a bold character.
New One
Sculptural design and contemporary details with an iconic character.
B 12 H
Brushed bezel with 12 polished cuts.
Vanguard
Bold chronograph with tachymeter scale.
Black Diamond
Gunmetal IP and black diamond.
BSW6.5
Steel and tech.
Special Projects
Special Projects
Reloaded Icons
The most iconic pieces from the Breil archive, reinterpreted with a contemporary twist.
Special Projects
Manta Diver Automatic 1000M
The most ambitious technical project. 1,000 metres of water resistance combined with an automatic movement.
Collaboration
Abarth 75° Anniversary
Two Italian stories with character. Speed, steel and design, inspired by the Scorpion.
Special Edition
Polizia di Stato
A watch celebrating an institution. Steel and Italian institutional identity.
