Our Manifesto
“WE ARE MADE OF STEEL” is an affirmation of strength, endurance and originality, which speaks with renewed energy to a global community of men and women who choose to live with style, independence and determination.
It is an invitation not to stop, not to seek understanding, not to be afraid of other people’s judgment.
We are made of steel

“Feel free to ignore us, you’ll still hear from us.”
This message encourages us to embrace our authenticity, to never compromise, but to grow with passion and determination.
It is the strength of our brand that has always dared to differentiate itself, and today we want to do it more than ever, bringing our message to anyone who wants to be part of it.
It is not just a statement, it is a community.
United, free, strong and indestructible.


Nothing can hurt us.
We are made to resist.
We don’t seek understanding.
We don’t need attention.
Just ignore us,
you’ll hear us anyway.
Instinct tempers us.
Enthusiasm forges us.
We love twists and turns.
Our voice, always loud.
Our emotions, always authentic.
Alone we are unique.
Together we are steel.
Free, but bound by the same strength.
We are made of steel
Don’t touch my #breil
